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Best Before Dates

Items displayed in this area are often approaching or past their 'Best Before' dates.

'Best Before' dates (not to be confused with 'Use By' dates found on products such as fresh meat and fish) are simply a manufacturers guideline concerned to a products quality.

Often companies like Bluebird and Smiths stamp their products with short dates for commercial reasons rather than any real reflection of actual food quality.

We find most goods are perfectly good to eat for many months after.

For more information and any legalities clarification visit the Food Standards Agency website.

South African Specials


Cadbury Top Deck (180g)
was £4.75
now £3.18
Best Before 15 September 2025
(more info)
Cadbury Top Deck (180g) - are currently on special!
1/3 off!
dividing line
Simba Ghost Pops (100g)
was £2.05
now £1.84
Best Before 10 August 2025
(more info)
Simba Ghost Pops (100g) - are currently on special!
10% off!
dividing line
Simba Salt & Vinegar Chips (125g)
was £2.10
now £1.89
Best Before 4 August 2025
(more info)
Simba Salt & Vinegar Chips (125g) - are currently on special!
10% off!
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Ouma Rusks - Condensed Milk Chunky (500g)
was £4.10
now £3.69
Best Before 15 August 2025
(more info)
Ouma Rusks - Condensed Milk Chunky (500g) - are currently on special!
10% off!
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Bakers Eet Sum Mor (200g)
was £2.50
now £1.25
Best Before 28 July 2025
(more info)
Bakers Eet Sum Mor (200g) - are currently on special!
1/2 Price!
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Beacon Fizzer Dubbles - Strawberry Apple (11.6g)
was 65p
now 33p
Best Before 30 July 2025
(more info)
Beacon Fizzer Dubbles - Strawberry Apple (11.6g) - are currently on special!
1/2 Price!
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Simba Fritos - Barbecue (120g)
was £1.75
now £1.40
Best Before 28 July 2025
(more info)
Simba Fritos - Barbecue (120g) - are currently on special!
20% off!
only 2 left in stock
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Frimax Fruit Chutney Chips (125g)
was £2.00
now £1.60
Best Before 1 August 2025
(more info)
Frimax Fruit Chutney Chips (125g) - are currently on special!
20% off!
only 5 left in stock
dividing line
Bakers Salticrax (200g)
was £2.85
now £1.91
Best Before 7 August 2025
(more info)
Bakers Salticrax (200g) - are currently on special!
1/3 off!
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