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Best Before Dates

Items displayed in this area are often approaching or past their 'Best Before' dates.

'Best Before' dates (not to be confused with 'Use By' dates found on products such as fresh meat and fish) are simply a manufacturers guideline concerned to a products quality.

Often companies like Bluebird and Smiths stamp their products with short dates for commercial reasons rather than any real reflection of actual food quality.

We find most goods are perfectly good to eat for many months after.

For more information and any legalities clarification visit the Food Standards Agency website.

South African Specials


Cape Cookies Luxury Honey & Fig Rusks (450g)
was £4.75
now £4.28
Best Before 11 April 2025
(more info)
Cape Cookies Luxury Honey & Fig Rusks (450g) - are currently on special!
10% off!
only 6 left in stock
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Chappies Bubblegum - Watermelon (5g)
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Chappies Bubblegum - Spearmint (5g)
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Ouma Rusks - Condensed Milk Chunky (500g)
was £4.10
now £2.05
Best Before 1 April 2025
(more info)
Ouma Rusks - Condensed Milk Chunky (500g) - are currently on special!
1/2 Price!
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Bakers Romany Creams  (200g)
was £2.95
now £2.36
Best Before 17 July 2025
(more info)
Bakers Romany Creams  (200g) - are currently on special!
20% off!
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Bakers Red Label Lemon Creams (200g)
was £1.90
now £1.52
Best Before 5 May 2025
(more info)
Bakers Red Label Lemon Creams (200g) - are currently on special!
20% off!
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Safari Fruit Roll - Guava (80g)
was £2.75
now £1.00
Best Before 31 March 2025
(more info)
Safari Fruit Roll - Guava (80g) - are currently on special!
2/3 off!
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Sparletta - Sparberry (300ml)
was £1.15
now 69p
Best Before 24 March 2025
(more info)
Sparletta - Sparberry (300ml) - are currently on special!
40% off!
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Bakers Eet Sum Mor (200g)
was £2.70
now £2.16
Best Before 28 July 2025
(more info)
Bakers Eet Sum Mor (200g) - are currently on special!
20% off!
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Safari Fruit Roll - Mango (80g)
was £2.75
now £1.00
Best Before 31 March 2025
(more info)
Safari Fruit Roll - Mango (80g) - are currently on special!
2/3 off!
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Bakers Choc Kits (200g)
was £3.25
now £2.18
Best Before 7 April 2025
(more info)
Bakers Choc Kits (200g) - are currently on special!
1/3 off!
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Beacon Fizzers Mini Dubbles - Lemon & Orange (7.4g)
was 20p
now 10p
Best Before 13 April 2025
(more info)
Beacon Fizzers Mini Dubbles - Lemon & Orange (7.4g) - are currently on special!
1/2 Price!
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Beacon Fizzer Dubbles - Strawberry Apple (11.6g)
was 65p
now 44p
Best Before 9 April 2025
(more info)
Beacon Fizzer Dubbles - Strawberry Apple (11.6g) - are currently on special!
1/3 off!
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Moirs Instant Pudding - Chocolate (90g)
was £1.60
now £1.07
Best Before 2 April 2025
(more info)
Moirs Instant Pudding - Chocolate (90g) - are currently on special!
1/3 off!
only 6 left in stock
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Super Cs Strawberry (12 Pieces)
was £1.35
now £1.08
Best Before 15 April 2025
(more info)
Super Cs Strawberry (12 Pieces) - are currently on special!
20% off!
only 9 left in stock
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Appletiser (330ml)
was £1.95
now £1.31
Best Before 10 April 2025
(more info)
Appletiser (330ml) - are currently on special!
1/3 off!
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